Spend more time on your strategy and less trying to find the data to support it.

How do brands grow revenue and into new geographies in competitive industries? We researched Equinox Fitness to highlight their strategy & market positioning that has led to a 30+ year track record of success.

Many analytics projects fail to reach their potential. That’s why we spend extra time upfront scoping an effective project to set up the business for success.

How do you drive insights from location data that sits in your business today like delivery or service addresses? In this post, we share 3 ways businesses can leverage this data to learn more about their business and customer.

Why did two major automotive brands - Ford & GM - cede control of their EV charging port to their biggest rival Tesla? We looked at the numbers behind this decision, why it was made, and the implications for the industry.

People are moving. Where are they going, and which communities are changing as a result of this migration?

How does where someone live affect their access to groceries? Which grocery brands target which market segments? In this post, we share research and insights on the grocery industry in North Carolina.

Expansion strategy is about finding the new markets that work for your business. Use the copycat brand approach to find where complementary brands operate to guide the early stages of your expansion process.

We looked at the data on Apple’s retail store locations to share our perspective on their market strategy.