Business Analytics: Becoming a Data-Driven Organization
What does it mean to be data-driven and what are some best practices for starting the path to becoming a data-driven organization?
Brand Research: Building a Mass-Market Expansion Strategy like Chipotle
Fast casual brands rely on having highly convenient locations. We crunched the numbers on Chipotle 3,100+ US locations to see what other brands can learn about effective market selection & planning.
Brand Research: WeWork’s Urban Market Strategy
WeWork has built a real estate empire in high density urban markets. The business model, however, is deeply flawed. We looked at their business, location strategy, and alignment with industry trends to put data & analytics behind their story.
Acquisition Intelligence: Darden’s Acquisition of Ruth’s Chris
The value of an acquisition takes many forms. We looked at Darden's portfolio of brands today and where Ruth's Chris fits strategically into their business.
Industry Trends: 3 Findings on Migrations Patterns from IRS Tax Filing Data
We analyzed recently released IRS tax filing data for the tax years 2020-2021 to identify key migration themes for expanding businesses.
Business Analytics: 3 Insights on Effective Market Planning
We analyzed the data on a large retail chain to pull out three key insights for businesses looking to add data & analytics to their market planning process.
Brand Research: Costco’s Location Footprint & Market Strategy
Costco has 582 locations in the US. We pulled the data to map their geographic footprint, analyze their location strategy, and identify future growth opportunities for the business.
The Tradeoff of High Competition and High Convenience - Making Data-Informed Location Decisions
Is it better to have higher convenience or lower competition? You usually can’t have both, which is why we don’t take an all-or-nothing approach. We consider three primary components to new market and location discussions…
Data-Driven Growth: Analyzing a Market for High-Potential Hotspots
When you enter a new market, how do you know where to go? All areas are not created equal given a company’s strategy & target market. Data and analytics helps surface the hotspot areas that hold the highest potential for a business.
Data for Healthcare Market Planning: Finding Your Next Growth Market
How can healthcare groups use data & analytics to grow intelligently and find new markets for expansion? We share our 3-step framework to identify, screen, and prioritize markets based on what drives success to the business.